PROFESSIONAL HISTORY

LEADS GENERATION SALES & MARKETING MANAGER / TALENT DEVELOPMENT SPECIALIST - CONFIDENTIAL, VERY LARGE MANUFACTURER AND INSTALLER OF HOME IMPROVEMENT PRODUCTS (FURNISHED UPON REQUEST)

May 2008- Present

- Accepted new role and tasked with developing new marketing campaign in 2008 to significantly increase revenue, campaign produced $4 million in revenue it's first 12 months
- Create and develop necessary marketing materials
- Work with consultant to develop sales scripting and methodology
- Develop training plans and programs for departments
- Develop recruiting plans and programs for departments
- Develop payscale and bonus programs for departments
- Coach employees for growth into management roles as well as recruiting roles
- In 9 years campaign grew from 2 employees and $0 in revenue to over 12 managers and 80+ employees producing over $20 million in annual revenue, totaling over 85 million in revenue to date
-Responsible for division budget corresponding to headcount,
- Accepted additional responsibility in 2008 to increase revenue in existing home show and event division, increased revenue 300%
- Manage Call Center of over 30 employees during two different intervals while maintaining growth in existing responsibilities
- Tasked in 2011 with creating BPP's, training programs and product testing for departments outside of my own team during implementation of new CRM software
- Involved in development of annual marketing playbook to achieve revenue goals

SALES REPRESENTATIVE - CONFIDENTIAL, VERY LARGE MANUFACTURER AND INSTALLER OF HOME IMPROVEMENT PRODUCTS (FURNISHED UPON REQUEST)

March 2007 - May 2008

- Provide detailed estimates to homeowners based on needs analysis and complete the sale
- Quickly became companies largest producer
- Won sales trip first year with the company
- Tasked with training new sales talent in the field
- Hold company record for largest sale 9 years after leaving role

SALES & MARKETING MANAGER - SEALING MARINE SALES - GRASONVILLE, MD

February 2004 - March 2007

- Responsible for the development of retail marketing strategies to increase new and used boat sales as well as marine engines
- Increased revenue of new and used boats 42%
- Increased marine engine sales 145%
- Improved gross profit by 12% with add on business and increased turn on inventory
- Improved net profit by 3%
-Re-established company brand in the collateral recovery industry
- Attended semi-annual conferences in the National Marine Bankers Association to increase client base
- Increased revenue related to collateral recovery from under $200,000 to over $1 million
- Handle all trade show coordination, implementation and logistics to include management of show sales staff
- Work with marine manufacturers to custom order and maintain reasonable, diverse product levels
- Directly responsible for negotiating and acquiring 3 very successful, high end, retail boat lines
- Implemented new marketing campaigns to include trade magazines, television, on and off site sales events, created annual open house to broaden our customer base
- Managed co-op funds available from manufacturers based on sales volume
- Manage inventory floor plans with manufacturers
- responsible for overall P&L's as owner reduced his time spent at the company

VICE PRESIDENT - COTTON & ELSE, INC. - LAUREL, MD

May 2001 - February 2004

- Partnered with an existing apparel brokerage firm
- Work with manufacturers and retailers based in the United States to fulfill private label apparel needs with cost
effective, quality overseas garment production
- Service customers needs from design coordination and
completed technical package to E.D.I. compliant, retail ready product delivery in the U.S.
- Coordinate all necessary documentation for proper entry of goods into U.S. through Customs broker, including but not
limited to quota visa application, proper H.T.S. coding as well as logistics and customs entrance
- Work closely with freight forwarding companies to secure competitive pricing and timely delivery of all
merchandise coming from overseas
- Liaison to financial institutions to manage companies portfolio, letters of credit and cash flow
- Coordinate all trade show efforts from registration to completion
- Create new manufacturing relationships for increased capacity
- Work closely with our manufacturing base throughout the world including China, Mexico, Pakistan, Burma, EI Salvador, Honduras and Bangladesh to ensure competitive pricing for company
- Secure required production levels
- Monitor factories in our profile to ensure cleanliness of work environment, industry standard quality control processes and overall ability to perform
- Increased annual sales by 160% in two years
- Significantly lowered logistical costs
- Increased production capacity from five hundred thousand units annually to, over two million units annually
- Vastly diversified portfolio of products offered

CHIEF EXECUTIVE OFFICER - OCEAN ENTERPRISES, INC. - POCOMOKE CITY, MD

October 1998 - May 2001

- Develop and implement new internal systems for existing apparel manufacturer
- Oversee the coordination and assimilation of budget plan, which includes sales forecast, operating budget and capital expenditure plan
- Review, analyze monthly and quarterly variances, take corrective action
- Review cash flow projections, flash and actual income statement
- Work closely with factor to maintain strong cash flow position
- Replace and manage companies retirement program with superior plan
- Manage medical as well as insurance programs to maximize employee benefits while reducing costs
- Prepare and implement plan to relieve companies three year old inventory problem
- Reduced cost of goods sold by over fifteen percent
- Decreased logistical costs by more than twenty percent
- Reduced companies ninety day plus receivables from over six hundred thousand to just under one hundred thousand
- Decreased on hand inventory from over two million to under eight hundred thousand with out reducing value
- Purchased highly effective perpetual inventory system as well as design warehouse layout for maximum efficiency
- Maintained relationships with high profile retail buyers in Walmart, Sears, J.C. Penny,Kmart, Macy's, Boscov's, to maintain sales revenue
- Worked with VP of Sales to maintain high profile license agreements with Anheuser Busch, Corona, Garfield, Davey Miller Design, etc.
- Maintained relationships with suppliers to ensure proper allocation of goods requested by retailers to deliver goods per technical package

VICE PRESIDENT OF SALES AND MARKETING - JEWEL & COMPANY

January 1998 - October 1998

- Accepted responsibility to additionally manage and oversee sales and marketing of newly acquired professional sports licensing company
- Maintained and developed relationships with NFL, NFLPA, MLB, MLBPA, NHL NHLPA, NASCAR, NCAA and CLC